How Can You Segment Your Leads?

8/01/2020 Alex Barton
If you are attracting a sizeable number of visitors to your website, you need a way of organising these leads, so that you know how to engage with them according to their profile and level of interaction so far. This method of organisation is known as segmentation. In this blog, we look at how to segment your leads, according to their point on the customer journey.
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How to create the perfect call to action on your website?

3/01/2020 Alex Barton
In this blog, we confirm exactly what a CTA is, and advise you on how to make a great one to improve your lead generation and lead nurturing campaigns. There are some key steps, along with some different ideas which could work for your business. Read on!
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Topic Clusters Are The Way Forward For SEO

16/12/2019 Rose Barton
Topic Clusters are the latest trend in content marketing and they are providing the next evolution in SEO. Many articles have referred to topic clusters as “the new keywords”, and in some cases, it’s referenced as an “earth-shattering” evolution of search engine optimisation and inbound marketing.
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Where to start with Inbound Marketing?

3/12/2019 Rose Barton
As part 3 of 7 of our Inbound Marketing explainer series, we ask the question: “Where to start with Inbound Marketing?" The inbound marketing process begins with a great website. You want a fully functioning search engine optimised website to be part of this marketing revolution.
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How Do You Score Leads in Lead Generation?

27/11/2019 Rose Barton
Right at the heart of many productive lead nurturing campaigns is lead scoring, which offers a calculated method of assessing the stages of the buyer's journey each lead is at, and ultimately, attract buyers more effectively.
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What is lead nurturing? And why is it so vital?

24/11/2019 Rose Barton
Once you have done your lead generation, it is lead nurturing which can deliver the conversions which we cherish as marketers. But what exactly is lead nurturing, and why is it so important in the quest to attract buyers? In this blog, we look closer.
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8 Must-Have Tips for Nurturing Online Leads

23/11/2019 Rose Barton
How do I achieve more conversions? It is a common conundrum for businesses which have a presence online. But occupying the middle ground between lead generation and the ability to attract buyers is lead nurturing.
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What is a Lead Nurturing Campaign?

22/11/2019 Rose Barton
Marketing in a business sense can be simply summarised as an activity intended to attract leads. But that would be ignoring the vital process of lead nurturing, which can be critical to making the conversions which can have a positive impact on growth.
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What is a Sales Qualified lead?

21/11/2019 Rose Barton
Leads come in many shapes, sizes and stages of 'sales-readiness'. While it might not be the snappiest marketing phrase you will hear all year, sales-readiness can make all the difference when it comes to a lead nurturing campaign, defining what is, and isn't a sales qualified lead.
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Are You A Great Leader?

18/11/2019 Rose Barton
Once upon a time chief executives could hide behind the boardroom doors. Today's expectation from consumers and staff alike is that the leaders of companies, small and large, should represent their brands
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Improve lead generation from your emails!

11/11/2019 Alex Barton
Could your business benefit from improving your email open rates, click-through rates and lead generation potential?
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Inbound Marketing will attract the LEADS you need!

21/10/2019 Rose Barton
The inbound marketing methodology is one of the hottest trends currently being utilised by businesses all around the world.
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5 Great Ways to Market Your Company

7/10/2019 Exubra
As a senior figure in your company, do you view marketing as an opportunity or a burden?
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Why is Inbound Marketing winning the day?

20/09/2019 Rose Barton
As part 2 of 7 of our Inbound Marketing series of videos, we ask the question: “Why is inbound Marketing winning the day?"
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What is Inbound Marketing?

16/07/2019 Alex Barton
As part 1 of 7 of our Inbound Marketing explainer series, we ask the question: “What is Inbound Marketing?"
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Best Ways to Use Social Media to Advertise Your Company

7/06/2019 Rose Barton
As a marketing manager, time is of the essence. You don't want you, or your staff, wasting any time which could be used more wisely.
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3 Simple Ways an Inbound Marketing and Branding Company Can Help Your Business Grow

21/05/2019 Alex Barton
Read on to discover 3 simple ways an inbound marketing and branding company can help your business grow...
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How To Get On The First Page of Google For Your Website

15/05/2019 Rose Barton
Only three per cent of Google searches get to the second page of results.
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