The methodology behind this type of marketing is described as inbound marketing. Marketing with magnets and not sledgehammers. How do we attract high quality traffic to a website.
We look to convert those visitors into qualified leads by offering them a compelling reason to give us their email address or other information, and then nurture those leads so they become customers.
Whereas outbound marketing relies on interruption techniques like advertisements, commercials, direct mail and other methods which we are very much ignored these days.
You might find it interesting to watch this video to find out more.