8 Top Tips for Creating Brochures That Sell

Posted by Exubra on 12/04/2016
Advertising and marketing are essential for any business, and one of the best ways to promote a business, product or service is to make use of one of the most powerful advertising tools - the brochure!
A quality bespoke brochure is the ideal way to highlight what a business has to offer and attract new customers. This blog post explains how to create a well designed brochure to ensure your business is visible in the current market, can establish its reputation, appeals to potential customers and delivers your message.

1. Keep it simple

Simple doesn't have to mean boring. By keeping the design clean and contemporary you make it easy for customers to navigate. It will also look professional and reflect the image of your business that you want to create.

2. Colour language

Colours can trigger certain emotional responses and need to be used carefully. You need to consider what kind of mood you want to set and the message you want to convey. For example:

- The colour red may be used because of its vibrancy, but it can also signify anger or danger

- The colour blue may seem serene, tranquil and calm, but it can also signify coldness or depression

3. Simple shapes

Shapes can have a great visual impact and can be used to break up the information on a page. You could also choose to have your brochure made into an unusual shape by softening the edges with rounded corners.

4. Use of materials

It's important to carefully consider the materials you use to create your brochure. You could use textured pages or patterns instead of photographs or pictures to add contrast and break up the pages. Do you want your company to be recognised for its consideration of the environment? Print your brochure on recycled paper.

5. The element of surprise

Innovative ways of engaging with your customers will make your business stand out from the crowd. Your brochure could incorporate physical items like a free pen, key ring, DVD or a map. Make it fun with drawings and interesting typography or add a sleeve to make it more personal and exclusive.

6. Layout and structure

It's essential that you make your brochure easy to read by using appropriate headings, bullet lists, infographics or tables to display the information effectively. Most people won't read brochures word for word and from beginning to end, so you need a strategy to draw their attention to the most important parts.

7. The message

Probably the most important consideration to make when creating a brochure is your audience, and the message you are conveying to them. It's vital that you plan your brochure to capture their interest by making it physically appealing. Once you have that, you need to keep them engaged and make them excited about your business. Tell them how they can buy from you through an effective "call to action." 

8. Proofreading

Before your brochure is printed it is recommended that you check your text for typing errors and spelling, grammar and punctuation mistakes so that it doesn't look sloppy and unprofessional.

Topics: Brochure Design