A design, branding or inbound marketing brief is a written explanation outlining the aims, objectives and milestones of a marketing, branding or design project.
A thorough and articulate brief is a critical part of the creative process. It helps develop trust and understanding between the client and your creative partners - and serves as an essential point of reference for both parties.
Above all, the brief ensures that important branding and marketing issues are considered and, questioned before work is started, therefore enabling a really effective solution.
Your creative partner should take time to get under the skin of your business, to understand your aims and objectives, your brand’s unique selling point and how it benefits your target audience.
It is then important to develop a clear brief which both yourselves and your creative partners are both agreed with. This will best ensure effective interpretation of your brand’s value into outstanding branding and marketing communications, which are intelligently and directly targeted at the right customers.
Finally, to evaluate the outcomes your provider should test and measure them to ensure they get the desired results, and give continued ongoing support for as long as you need it.
Our FREE Guide to Creating an Effective Design Brief outlines some of the most important factors to consider when writing your design brief.