Only three per cent of Google searches get to the second page of results. Which means that for any construction company with online ambitions, the battle for the Google rankings is fierce. Luckily, there are three ways in which you can place your organisation with the big boys on Page 1, and a multitude of activities which support these.
In this blog, we look at how to get on first page of Google for your construction website:
There is one sure fire way to get your construction website on the first page of Google for a particular search term instantly - if you are prepared to pay for it. Paid search via the Google AdWords platforms allows you to bid for your place on Page 1 for particular search terms. That means you will be on the first page no matter what. But note that the spots on Page 1 for the most in-demand search terms - 'Construction Service UK', for example - will likely cost more than for more specific key phrases. You can improve the efficiency of these campaigns by experimenting with a small number of test campaigns initially, and weigh up the number of click-throughs/enquiries which you receive with what you have invested. If you don't have the time for a full-on SEO campaign but need your construction firm on Page 1, paid search could be the way to go.
Organic search rankings
Below the PPC ads which can dominate the first section of Page 1, lie the organic listings which represent the coveted spots for construction companies online. That's because marketing experts recognise that some searchers automatically 'switch off' from the paid search slots, as they know they are essentially advertisements. So you can set out a long-term search engine optimisation (SEO) strategy which could provide you with the boost you need to reach the first page. In many cases, this can't be achieved overnight and will take an integrated campaign which focuses on optimising your website and content for specific key phrases which relate to search terms. It will also hinge on other SEO-friendly activities such as backlinking, posting on social media, using quality video and images, and publishing new content regularly.
Construction companies might be more active on site than in the office, but that doesn't mean that your 'HQ' can't play a key role in claiming a Page 1 Google slot and increasing enquiries. You can optimise your NAP citations - that is your name, address and phone number - around the web, to ensure that you have a presence in these local listings. That means if a searcher enters 'Construction Company Hertfordshire', for example, that your office location and number would appear on the Google Map and accompanying results.
If you represent a big name construction firm and need to get on the first page of Google for your construction website quickly, paid search might represent the best and most time-efficient option. However, if your budget is more strung out, or if you want a multi-pronged presence on Page 1, SEO and local search can be the answer.
Click below to read our Step-By-Step Guide to Marketing your Construction Company Online...