In this article, we look at the relationship between sales and marketing in the context of the customer journey and why you should care. We also explain how your engagement with leads should be fine-tuned with the right sales and marketing!
If you are attracting a sizeable number of visitors to your website, you need a way of organising these leads, so that you know how to engage with them according to their profile and level of interaction so far.
How do I achieve more conversions? It is a common conundrum for businesses which have a presence online. But occupying the middle ground between lead generation and the ability to attract buyers is lead nurturing.
Marketing in a business sense can be simply summarised as an activity intended to attract leads. But that would be ignoring the vital process of lead nurturing, which can be critical to making the conversions which can have a positive impact on growth.