Once upon a time chief executives could hide behind the boardroom doors. Today's expectation from consumers and staff alike is that the leaders of companies, small and large, should represent their brands
Instagram - which currently has 700 million monthly unique users - is the fastest growing social media platform on the planet. Where there are millions of users, there is a huge potential market to target - so how best to go about it?
In today's digital world social media is an absolutely crucial marketing channel for any company. A sound social media strategy can offer a vital platform for engaging and communicating with your buyer personas