Once upon a time chief executives could hide behind the boardroom doors. Today's expectation from consumers and staff alike is that the leaders of companies, small and large, should represent their brands and illustrate that commitment by being active and visible on social media channels.
Just recently, HubSpot published a brilliant study on topic clusters, which is the latest trend in content marketing. Within the study, they say that topic clusters are “the next evolution of SEO”. They aren’t the only ones who have been talking.