Insights

In this article, we look at the relationship between sales and marketing in the context of the customer journey and why you should care. We also explain how your engagement with leads should be fine-tuned with the right sales and marketing!

It might be said that engagement should underpin everything you offer on your website. After all, if there is no engagement, there are no customers! Whatever the product or service you are providing, engaging your website visitors can be critical to getting the most out of your online activities.

If you are attracting a sizeable number of visitors to your website, you need a way of organising these leads, so that you know how to engage with them according to their profile and level of interaction so far.

In this blog, we confirm exactly what a CTA is, and advise you on how to make a great one to improve your lead generation and lead nurturing campaigns. There are some key steps, along with some different ideas which could work for your business. Read on!

Marketing in a business sense can be simply summarised as an activity intended to attract leads. But that would be ignoring the vital process of lead nurturing, which can be critical to making the conversions which can have a positive impact on growth.