Insights

If you are attracting a sizeable number of visitors to your website, you need a way of organising these leads, so that you know how to engage with them according to their profile and level of interaction so far. This method of organisation is known as segmentation. In this blog, we look at how to segment your leads, according to their point on the customer journey.

In this blog, we confirm exactly what a CTA is, and advise you on how to make a great one to improve your lead generation and lead nurturing campaigns. There are some key steps, along with some different ideas which could work for your business. Read on!

Marketing in a business sense can be simply summarised as an activity intended to attract leads. But that would be ignoring the vital process of lead nurturing, which can be critical to making the conversions which can have a positive impact on growth.