Word of mouth, posters and print advertising - these are just three of the marketing methods that you might have utilised over the years in order to market your small business to the local area. And, while these all certainly still play their part in a comprehensive marketing strategy, in 2016 it's also vital that your business has an inbound marketing strategy.So, just what is inbound marketing and why is it essential for your local business? Here's what you need to know.
Does your business have a blog? Nowadays, consumers are clever and accustomed to traditional marketing methods - in other words, they don't want the hard sell. Instead, you need to offer them value added content. A blog is a great way to do just that. Offer information that relates to what you do, so that your potential customer ends up on your page during their research stages. Your blog should be updated regularly and with fresh content in order to rank higher in Google.
Why is this so good for a local business? Much like all forms of social media, it's inexpensive and the rewards far outweigh the time and money that you have to invest into it.
Search Engine Optimisation (SEO)
This goes hand in hand with blogging and social media. Search engine optimisation is such a fantastic way of reaching new customers, and it allows you to target those who are searching for your service in your particular area. It takes time to build up a solid standing with Google and it's something that you have to work on every day - but considering how affordable it is, it's ideal for smaller businesses to focus on.
Ask for email addresses on your website and start sending out a weekly or monthly newsletter to those who are interested. Remember that building a brand is all about consistency, and a newsletter contributes to that.
Almost every small business already has a website, so you need to make the most out of this resource. Not only does that mean making sure the website's SEO has been considered, but that the copy and design that features on it is appealing to your target demographic.