Improve lead generation from your emails!

Posted by Alex Barton on 11/11/2019


Could your business benefit from improving your emails' open rates, click-through rates and lead generation potential?

Here are 23 tips that anyone can embrace right now to improve your emails open rates, click-through rates, and lead generation potential...

  1. Do not buy email addresses.
  2. Abide by CAN-SPAM rules.
  3. Ensure your opt-in process complies with GDPR.
  4. Email new contacts within 24 hours.
  5. Send your emails from a real person, not your company.
  6. Pre-set the preview text.
  7. Write clear and clickable subject lines.
  8. Keep your emails concise.
  9. Include one call-to-action button per email.
  10. Add alt text to your CTA image.
  11. Hyperlink your emails' images.
  12. Include noticeable text links.
  13. Place at least one clickable item above the fold.
  14. Add alt text to all of your images.
  15. Avoid background images.
  16. Add social sharing buttons.
  17. Simplify sharing with ready-made tweets.
  18. Add an email forwarding option.
  19. Clean up the plain text version of your emails.
  20. Optimise your emails for mobile users.
  21. Preview and test your emails before sending them.
  22. Don't be afraid to 'clean up' your contact list.
  23. Monitor each email's performance.

If you’re confused about how to rev up your revenue, you’re not alone.

That’s why we produced the new ebook The Definitive Guide to Selling Better & Faster.”

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Topics: Email Marketing, Exubra Blogs